Prasanta Bhattacharya

Prasanta Bhattacharya

I am a quantitative researcher, educator, and consultant working on solving complex social and business problems using network science, behavioral analytics, and psychographics. I have a deep interest in data consulting and in creating data-driven AI solutions for emerging markets.

Social media analytics & value creation

This collection of projects, made possible through industry collaborations and datasets, investigates user behavior on large social media platforms, and the causal impacts of such user engagement on online activities (e.g. online friendship formation) as well as offline outcomes (e.g. product purchases).

Selected projects/papers:

  1. A Coevolution Model of Network Structure and User Behavior: The Case of Content Generation in Online Social Networks, with Tuan Q. Phan, Xue Bai and Edoardo Airoldi. (published in Information Systems Research, 2019)
  2. Inferring the Causal Impact of New Track Releases on Music Recommendation Platforms through Counterfactual Predictions, with Rishabh Mehrotra and Mounia Lalmas. (Presented at RecSys 2020)
  3. Characterizing and Predicting Supply-side Engagement on Crowd-contributed Video Sharing Platforms, with Rishabh Mehrotra. (Presented at WWW 2015 and ICTIR 2017)
  4. Video-evoked perspective taking on crowdfunding platforms: Impacts on contribution behavior. (Presented at ICIS 2014)
  5. Investigating the effects of self presentation at social network sites on purchase behavior: A text mining and econometric approach. (Presented at PACIS 2014)