Social media analytics & value creation
Causal inference and predictive modeling of user behavior on digital platforms
(Image Source: https://www.brandwatch.com/blog/10-ways-to-prove-the-value-roi-of-social-media-monitoring/)
Recent Projects
FinTech: Credit scoring, Network effects, Financial literacy
Novel data-driven approaches to credit scoring and financial literacy assessment in emerging markets
(Image source: https://researchleap.com/inclusion-of-disabled-people-in-microfinance-institutions-where-does-bangladesh-stand/)
EdTech: Uncovering network effects in educational and labor market outcomes
Analyzing digital collaboration traces to infer network effects in large student networks 
(Image source: https://theinnovativeeducator.blogspot.com/2010/04/death-of-freemiums-at-ning-could-mean.html)
Emotion analytics: Design and evaluation of context-aware affective systems
Analyzing social and business applications of context-specific emotional datasets
(Image source:https://www.theatlantic.com/health/archive/2015/02/hard-feelings-sciences-struggle-to-define-emotions/385711/)
Modeling information seeking on digital platforms
Re-imagining online search: Characterizing online search and search-enabled tasks using large scale search logs 