Prasanta Bhattacharya

Thank you for visiting my webpage.

I am an applied research scientist and innovation lead at A*STAR Singapore, working at the intersection of AI, behavioral science, and network analytics. I design and lead interdisciplinary studies with a strong focus on translating research insights into measurable business impact. I have led multi-year collaborations with internal and external partners, and managed a seven-figure portfolio of funded research initiatives across domains.

In addition to my research leadership, I have served as business school faculty, teaching postgraduate students and senior executives across Asia and Europe. I am a Prosci® Certified Change Practitioner (ADKAR), and also trained in R&D value-sizing frameworks, tech transfer, and contract law.

My research bridges topics and methods from behavioural science, network science, and machine learning to address challenging problems in emerging markets. The following are examples of topics that I am particularly interested in:

1. Analyzing user behavior on large and complex social networks using digital trace data, focusing particularly on the estimation of network effects. (Skim through this and this for examples of work in this area).
2. Building computational models of cognition (e.g., attitudes or motivations) and behavior (e.g., stances) using fine-grained data from online platforms, and studying the effectiveness of emerging applications that can benefit from this e.g., designing human-centric AI models.
3. Answering causal inference problems in emerging business contexts using observational time-series data. This is particularly important in the context of impact/intervention evaluation problems where randomized experiments (e.g., A/B tests) are not feasible. See this for a good example.

I bring over 13 years of experience across academia, industry, and research consulting. I have collaborated with partners from AI, social media, education, and finance sectors. Across these engagements, I have:

• Generated actionable business insights on consumer behavior at scale
• Built analytics frameworks that support strategic decision-making
• Helped organizations extract measurable value from their data investments
• Designed and delivered executive training programs in analytics and AI across APAC and Europe

If you see alignment or would like to explore a potential collaboration, feel free to reach out: e‑mail  ·  LinkedIn.